Customer Clarity · Free

Free website messaging audit

Find out which buyer your copy is actually attracting — and how far that is from the one you want.

Run the free clarity auditRuns in about a minute · no card, no install

We ran a website messaging audit almost as an afterthought. We had already been through the SEO audit and the AI readiness snapshot on our Shopify store, and honestly we expected this one to just confirm what we already believed about our customers. It did not. What it told us was that we were positioning our products wrong for our typical buying customer — not slightly off, but aimed at a different person than the one actually pulling out a credit card.

That is an uncomfortable thing to read when you have been selling for years. But it explains a lot. You write the copy early on for the buyer you imagined, and then real customers show up who are subtly different — different motivation, different objection, different reason to trust you — and nobody ever goes back and rewrites the site to match. The traffic keeps arriving and converting worse than it should, and everyone blames traffic.

This audit reads your site the way a first-time visitor does, infers the buyer your copy is actually aimed at, and scores the gap against the buyer you say you want. For us it was the single most valuable thing we did, and it was free.

You are probably here because

Our traffic was fine and our conversion rate never matched it, and we kept treating that as a traffic problem.
The customers who actually buy from us do not look much like the customer our website talks to.
We could not say in one sentence who our product is not for.
Our positioning language could have been pasted onto a competitor's site and nobody would have noticed.

What the check looks at

Audience clarity — how obvious it is who this is for
Messaging match against the buyer you are actually targeting
Differentiation — whether anything you say is specific to you
Proof — whether claims are backed by something a sceptic would accept
Voice consistency across the site
An inferred profile of the buyer your copy currently attracts

How it works

Paste your URL

No install, no repo access, no credit card. The check runs against your live site exactly as a visitor or crawler sees it.

Get a scored breakdown

Every dimension is scored and weighted, so you can see which single issue is costing you the most rather than staring at a flat list of warnings.

Keep the report

You get a shareable results link and a downloadable report you can hand to a developer, a client, or a buyer asking hard questions.

The reason we rate this one so highly is that every other fix compounds on top of it. You can improve your search visibility and your AI readiness and still send all that new attention to a page that is talking to the wrong person. Get the positioning right first and everything downstream works harder.

Run it on your own site

You get a score, the specific findings, and a report you keep — whether or not you ever talk to us.

Run the free clarity audit

Questions

What does a website messaging audit actually measure?

Five dimensions — audience clarity, messaging match, differentiation, proof and voice — combined into a score out of 100, alongside a description of the buyer your copy appears to be written for. That last part is the one that tends to surprise people.

Is this a copywriting service?

No. It is a diagnostic. It identifies the gaps and quick wins so that any rewriting — by you or by anyone else — is aimed at a defined problem instead of a hunch.

I get traffic but no conversions. Will a website messaging audit help?

That is the exact situation it is built for. When traffic is fine and conversion is not, the problem is almost always what the page says rather than how many people saw it. In our own store the audit showed we were describing our products to the wrong buyer entirely — something no amount of extra traffic would have fixed.

Related free checks

AI Commerce Readiness